TAMAR MAKOV, PHD
Head of Lab
Dr. Makov investigates how stakeholder’s perceptions, preferences, and behavior, affect the potential to address social and environmental challenges through sustainable business practices, technologies, and innovations.
Adopting a systems approach, she draws from the fields of industrial ecology, data science, and behavioral economics, and combines methods including Life Cycle Assessment (LCA), machine learning, and psychological experiments. Her goal is to generate insights informing theory as well as real world decision making on issues such as sustainable food systems, digitalization, second hand markets and the circular economy. Makov's work highlights that intuitions about what is beneficial for the environment might be misguided.
Dr. Makov joined the faculty at BGU in 2019. She hold a PhD and MA in Environmental Management from Yale University, and a B.Sc in Nutrition science from the Hebrew University of Jerusalem.