Department of Management ;Guilford Glazer Faculty of Business and Management; Ben-Gurion University of the Negev, Israel

I investigate how stakeholder’s perceptions, preferences, and behavior, affect the potential to address social and environmental challenges through sustainable business practices, technologies, and innovations.


Adopting a systems approach, I draw from the fields of industrial ecology, data science, and behavioral economics, and combine methods including Life Cycle Assessment (LCA), machine learning, and psychological experiments.


My goal is to generate insights informing theory as well as real world decision making on issues such as sustainable food systems, the digital marketplace, and the circular economy. My work highlights that intuitions about what is beneficial for the environment might be misguided.  

I joined the faculty at BGU in 2019. I hold a PhD and MA in Environmental management Environmental Science from Yale University, and a B.Sc in Nutrition science from the Hebrew University.